875 Hopkins Rd, Williamsville, NY 14221   716-213-4444   716-213-0612   HelpDesk Support

What’s In A Domain Name?

really long domain names are not goodYour domain name is your personal address on the web. It should reflect your company, your business, your products and services, and your geographical area. Oh, and it should be clear and concise while remaining as short as possible too. How do you get all that in such a small domain name? Read below for some pointers.

  1. Start with your company name. Of course some of your customers will be looking for your company name, so it’s always a good choice to start with. Quad-BSystems.com might be a nice place to start. We always recommend a .com address. People really aren’t paying that much attention to .net domains anymore. Unless a .org fits for you, you’re better of sticking with a .com
  2. Add your products and services. So, if someone isn’t looking for you by name, you’ll want to come up for your chosen products and services. So you might end up with Quad-BSystemsWebSiteDesignAndDevelopment.com.
  3. Next, throw in a target area. People searching for “Website Design and Development” will be inundated with billions of results. Adding a target area will help you in search results; Quad-BSystemsWebsiteDesignandDevelopmentTonawandaNewYork.com
  4. Now, that’s a mouthful. Time to shorten it up a bit. Let’s start with the target area, and make it shorter and less specific. WNY captures our entire area nicely, and is a heck of a lot shorter. Quad-BSystemsWebsiteDesignandDevelopmentWNY.com
  5. Now, focus your service. Try and shorten it while keeping the keywords they should search for. For us, we’d end up with Quad-BSystemsWebDesignWNY.com
  6. Ok, now for your company name. Can you shorten it in any way? Since our full name has a hyphen in it, we’re a bit of a special case. Any kind of symbols are generally frowned upon in a domain name because people have to remember not only the name, but also where the symbol should go. In our case, someone would have to remember if it was Quad-B webdesign or Quadb-webdesign, etc. So we just remove it to make it easier. And for us we’d end up with QuadBWebDesignWNY.com.

So that’s how to arrive at your domain name. Here’s a few other tips:

  1. Alliteration’s Actually Awesome. Using alliteration can help your domain name sound “catchy”. For those non-writing nerds, alliteration is using the same first letter for each word such as WallysWebWork.com
  2. Avoid really long domain names, but also avoid really short domain names too. QBWDWNY might be a good domain name for email or even a business card, but it says nothing for your website otherwise.
  3. We’re using capitals to make it easier to read, but capitals don’t matter in your domain name. So purchasing QUADB.com is the same as quadb.com which is the same as qUAdB.com

Finally, check if your new name is available. You can do that by performing what’s called a “WHO IS” search. Type in your domain name and it will tell you if it is available or not. If it isn’t available immediately, don’t fret. Sometimes a domain name go up for sale and you can stalk it for a while until it expires and you can snatch it up. Or, another option, try being creative with your domain name. If QuadBWebDesignWNY.com isn’t available, switch up the pieces and parts of the domain name and see if QuadBWNYWebDesign.com or WNYWebDesignQuadB.com is.

What People Are Saying About Us

  • “I have gotten several compliments about the site (mostly from friends and family). I noticed that when I type in "Interim CFO Services Buffalo NY"  the site comes up around #1 on the first page.”

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  • "As a small business owner, I have found Buffalo Wired's creation and working of our website to be one of the most successful investments we have made.Read more ...

  • "Buffalo Wired simply keeps our office moving in such a way as to maximize the efficiency of both myself and my employees.Read more ...

  • "Buffalo Wired did a fantastic job designing our website and we couldn't be more pleased with the final result. We have gotten many compliments and have received such a favorable response from our clients."

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  • "Buffalo Wired has perfected the rare art of customer service. The Buffalo Wired team shows the utmost patience and concern for the satisfaction of their customers...they will not stop until you are more than happy."

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  • "It is a pleasure doing business with Buffalo Wired. Their people are friendly and understanding. They take the time to listen so that they can accomplish the image that you want for your company’s website.

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  • "After failing with two other outfits to have my website completed and functional I spoke with Buffalo Wired. From our first meeting to working along with my web master and then onto completion, I felt at ease.

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  • "We had been unsatisfied with our prior web service but were reluctant to make a change because of costs and not knowing if the service and product would be any better. 

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  •  "I love my new website! I no longer cringe when I send a perspective customer to view it. I waited a long time to have a "professional website". I am so glad I waited. I always thought I could not afford it.Read more ...

  • "From a technological infant knowing just enough to get into trouble on my own computer, I am so impressed and grateful to Buffalo Wired for designing our new Buffalo Choral Arts Society’s webpage.

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875 Hopkins Rd,
Williamsville, NY 14221

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HelpDesk Support

Quad-B Systems - All The Technology A Business Needs

Quad-B Systems

17 Main Street, Hamburg, NY 14075

716-213-4444
716-213-0612

Hours:
M-F: 9AM - 5PM