Deciding what keywords and phrases you want to focus your SEO campaign around is the first step to getting better search engine results. There are several things you need to think about when deciding on keywords.
- What would you like to be found for in search results?
- What are your target customers actually searching for?
- How much competition is there for that phrase?
Let’s break down how these all work together.
Do you have Windows XP? Upgrade now!
As of April 8th, 2014, Microsoft is no longer supporting Windows XP. While you can still use your XP machine, it is not recommended. By no longer supporting XP, this basically means that your device is now more vulnerable to attacks by hackers and viruses. You will no longer have weekly security updates from Microsoft to keep your computer, and your personal information, safe.
Last week we explained the purpose behind having an Informational Website and what to include on one to get the most bang for your buck.
This week: Lead Generation Websites.
Leads are pouring in, night and day, weekends, holidays, more than you can handle, and it’s all thanks to your most reliable and hard-working employee – your lead-generating website. Well, that’s the dream at least right? Who doesn't want business to come to them asking for the services and products that you are offering?
We actually find enjoyment in our work (ok, well most of it). We get excited when we are “awarded” new website projects!
Each new project is like a new adventure. We get to learn about a new company, meet new people, dream up a new design, and sometimes delve into a new functionality we haven’t “played” with before. We pour all of our thoughts and creativity into making your site the best that it can be, and we are genuinely happy about it. For us, your website and company succeeding are the main goal. If the website we design helps that happen, then we have achieved our goal.
So when you disappear for weeks, or even months on end, we get sad. Actually, we go through phases, it’s kind of like when that guy you went a date with just stops returning your calls. You know, first you make up excuses for the client, “maybe they didn’t get my email”, “maybe they’re on vacation and forgot an auto-responder”, “I bet their assistant deleted my voicemail and forgot to tell them about it.”, or “they’re probably just busy, I bet they’ll get back to me over the weekend”.
The value of Facebook lies in its Social reach and potential influence over consumers. Having a Facebook Page allows you to communicate with prospective or past clientele on a daily basis, more openly than traditional marketing means. You can use your Facebook Page to collect feedback from existing customers, respond to customer questions, and clear up any confusion that may exist from negative reviews or incorrect information.
First things first, let’s start with the basics.